Plant Not Plastic: Celebrating Cotton as a Natural Choice for a Better Future

Bayer is proud to partner with the National Cotton Council on Plant Not Plastic, a new initiative designed to highlight the many benefits of choosing natural, plant based fibers. The campaign encourages consumers to take a closer look at their clothing labels and discover why cotton remains one of the most trusted, sustainable fibers in the world.

Cotton: A Fiber That Comes From the Earth

Cotton has always stood apart as a renewable, biodegradable fiber grown directly from a plant. It’s soft, breathable, and comfortable — but it’s also a responsible choice for people who care about the environment.

Unlike synthetic materials, which are manufactured from petroleum based sources, cotton is part of a natural cycle. It grows in the field, supports rural communities, and returns to the earth through natural processes. That’s the heart of the Plant Not Plastic message: when we choose cotton, we choose a fiber that works with nature, not against it.

A Partnership Strengthening the Cotton Industry

The Plant Not Plastic initiative reflects a shared commitment between Bayer and the National Cotton Council to support cotton growers and elevate the value of natural fibers.

Emily Weno, Cotton & Project & Launch Lead, captures the spirit of the collaboration:

“Partnering with the National Cotton Council on the ‘Plant, Not Plastic’ campaign allows us to reinforce Bayer’s commitment to sustainable agriculture and is one more way that we can show Bayer’s support for cotton growers and the cotton industry.”

A Fiber with a Future

As conversations around sustainability continue to evolve, cotton is increasingly recognised for its positive attributes:/p>

• Renewable and plant based
• Biodegradable through natural processes
• Comfortable, versatile, and trusted by consumers
• Grown by dedicated farmers committed to continuous improvement

Cotton’s natural origin gives it a unique advantage in a world looking for more environmentally conscious choices.

How Consumers Can Support Natural Fibers

Supporting cotton is simple. It starts with checking the label on your clothing and choosing:

• 100% cotton
• Cotton rich blends
• Natural fibers over synthetics

These small decisions help strengthen the cotton industry, support growers, and promote the use of renewable, plant based materials.

Join the Movement

Plant Not Plastic is more than a campaign. It’s an invitation to choose natural, sustainable fibers and support the communities that grow them. Whether you’re a parent, a shopper, or someone who cares about the future of our planet, your choices matter.

Discover the full initiative and learn how you can take action at https://plantnotplastic.org/